Privacy policy

Corporate Commitment to Privacy

This Privacy Policy describes how we collect, use, disclose, store and otherwise process information through http://purestream.ca/ and through the products and/or services provided by or through Pure Stream Inc. (collectively “Services”). In addition, this policy states how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Policy.

We urge you to read this Privacy Statement so that you understand our commitment to you and your privacy, and how you can participate in that commitment.

Scope

This Privacy Policy applies to personal information and other information collected by Pure Stream Inc. or its service providers from or about:

1. Visitors to, or users of, its websites;
2. Current customers using the Services of PureStream;
3. Service providers and business partners;
4. Other third parties that use the Services, including without limitation including without limitation the end-users of prospective and current customers.

Personal Information

Definition of Personal Information

Personal information refers to any information relating to an identified or identifiable natural person, such as an identification number, physical, physiological, mental, economic, cultural, or social identifiers.

Definition of Non-Personal Information

We may also collect information that is related to you but that does not personally identify you (“Non-personal Information”). Non-personal Information also includes information that could personally identify you in its original form, but that we have modified (for instance, by aggregating, anonymizing or de-identifying such information) in order to remove or hide any Personal Information.

Consent

Pure Stream Inc. collects personal information about you in connection with many of our services. When working or using our company, you may be asked to share personal information such as your name, mailing address, email address, or credit card information. Prior to collecting this information, Pure Stream will obtain your consent. At any point in time, you can revoke consent and we will cease using and processing your data immediately.

Information Collected Automatically

Pure Stream Inc. may also collect Technical Information about you when you visit our websites, which your web browser automatically sends whenever you visit a website on the Internet. “Technical Information” is information that does not, by itself, identify a specific individual but which could be used to indirectly identify you. Our servers automatically record this information, which may include your Internet Protocol (“IP”) address, browser type, browser language, and the date and time of your request. Gathering your information helps us ensure our websites and other services work correctly and support our customer analytic efforts.

Information Collected Automatically (Examples)

Email communication

We may use pixel tags and cookies in our marketing emails so that we can track your interaction with those messages, such as when you open the email or click a URL link that’s embedded within them. When recipients click on one of those URLs, they pass through a separate web server before arriving at the destination page on a company website. We use tools like pixel tags and cookies so that we can determine interest in particular topics and measure and improve the effectiveness of our communications.

Mobile communication

When you access our mobile-optimized websites, we may receive information about your mobile device, including a unique identifier for your device.

Cookies and Similar Technologies

We may collect information about your use of the websites through cookies and similar technology. A “cookie” is a unique numeric code that we transfer to your computer so that we can keep track of your interests and/or preferences and recognize you as a return visitor to the websites. For example, we may use these technologies to collect information about the ways visitors use our websites, to support the features and functionality of our websites, and to personalize your experience when you use our websites.

Information Collected from Other Sources

Pure Stream Inc. may also collect information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our service to you, and prevent or detect fraud. We work closely with third parties (for example, business partners, service providers, sub-contractors, advertising networks, analytics providers, search information providers, fraud protection services) and may receive information about you from them. The following are some examples:

Third-Party Vendors

In order to provide the services and improve Pure Stream Inc. websites, we may engage the services of third-party vendors. In the process of supplying services to Pure Stream Inc., these third-party vendors may need to collect Personal Information about you.

Log Files

Log files record website activity on our services and enable us to gather statistics about our users’ browsing habits. These entries help Pure Stream Inc. determine (among other things) how many and how often users have accessed or used our services, which pages they’ve visited, and other similar data.

Permitted Use of Personal Information

Pure Stream Inc. uses your personal information to provide you products and services, such as to fulfill your requests for products or to help us personalize our offerings to you. We also use your personal information to support our business functions, such as fraud prevention, marketing, and legal functions. To do this, we combine personal and non-personal information, collected online and offline, including information from third-party sources. The following are some examples:

Fulfill Requests

To fulfill your requests for products and services and communicate with you about those requests;

Understand Customer Behavior

To better understand customer behavior so that we may improve our marketing and advertising efforts and to improve the distribution of our products and services;

Personalize Offerings

To help us personalize our service offerings, websites, mobile services, and advertising;

Legal

To comply with legal and/or regulatory requirements;

Responding to Customer

To respond to reviews, comments, or other feedback you provide us;

Industry Benchmarking

For industry benchmarking and analysis consistent with our legitimate business purpose;

Promotional Messaging or Advertising

Pure Stream Inc. uses your contact information to recommend products and services that might be of interest to you, to send you marketing and advertising messages such as newsletters, announcements, or special offers or to notify you about our upcoming events.

Ability to Opt-In to Promotional Messaging or Advertising

Pure Stream allows you to opt-in to receive advertisements based on your interests. If you do not opt-in, you will still receive advertisements but they will not be tailored to your interests.

Newsletter

When you subscribe to our newsletter through the Site, we will keep your Email address for our records unless and until you ask us to delete this information or unsubscribe. For our email newsletter, we use Mailchimp. Mailchimp’s Privacy and Terms.

Disclosure of Personal Information for Business Purposes

If Pure Stream Inc. sells any part of its operations, Pure Stream Inc. may transfer personal information in connection with the sale. Prior to a sale occurring, Pure Stream Inc. will contact you to gain your consent for the disclosure of your personal information.

Disclosure of Personal Information for Legal and Safety Reasons

Pure Stream Inc. may be required to disclose personal information to the authorities, law enforcement agencies, government agencies, or legal entities. We may disclose information by law, litigation, or as a matter of national security to comply with the valid legal process including subpoenas, court orders or search warrants, and as otherwise authorized by law. We may also need to disclose personal information in the event of an emergency that threatens an individual’s life, health, or security.

Disclosure of Personal Information Via Links to Third-Party Websites, Services, and Applications

Using our website or services may link to third party web websites, services, and applications. Pure Stream Inc. is not responsible for any personal information collected through these means. Information collected is governed through the third party’s website’s Privacy Policy. Any interactions you have with these web websites, services, or applications are beyond the control of Pure Stream Inc. When you post information to or through such services, those websites’ privacy policies and cookie usage policies apply directly. We urge you to read the privacy and security policies of any external websites before providing any personal information while accessing those websites.

Use of Cookies and Other Technologies (e.g. Web Beacons)

Pure Stream Inc. uses cookies to operate and improve our website as well as to simplify the interaction with you. When you visit our websites, our servers send a cookie to your computer or mobile device to help personalize your experience and advertisements. Cookies help us better understand user behavior and facilitate the effectiveness of advertisements. Cookies only stand to recognize your web browser but the information collected from cookies is not personally identifiable. Pure Stream Inc. may also use web beacons or other technologies in conjunction with cookies to gather information about your visit to our websites. Web beacons may be embedded through our website or electronic communications and can allow servers to collect information related to your visit. Web beacons are primarily used to provide content and advertisements that are more relevant to you.

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, maps, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

We also use Google Analytics to help us understand how our customers use the Site. Read more about how Google uses your Personal Information. Opt-out of Google Analytics.

Ability to Disable Technologies

Some web browsers (including some mobile web browsers) provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer, tablet or mobile device. Although you are not required to accept cookies, if you block or reject them, you may not have access to all features available through our services. For more information, visit the help page for your web browser or see http://www.allaboutcookies.org

Consequences of Disabling Technologies

Please note that if you disable your web browser’s cookies and other technologies, certain features of our website and services will be disabled and you will limit the functionality we can provide when you visit our site.

Security Measures Taken to Protect Personal Information by Pure Stream Inc.

The security of all information is of the utmost importance for Pure Stream Inc. Pure Stream Inc. uses technical and physical safeguards to protect the security of your personal information from unauthorized disclosure. Nevertheless, such security measures cannot prevent all loss, misuse or alteration of personal information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law. In the case of a data breach, we will notify you without delay of any loss, misuse or alteration of personal information that may affect you.

Security Measures to Protect Personal Information by Third Parties

We require that our third-party service providers and channel partners agree to keep all confidential information we share with them and to use the information only to perform their obligations in the agreements we have in place with them. These third-party service providers and channel partners are expected to maintain privacy and security protections that are consistent with Pure Stream Inc.’s privacy and information security policies.

Data Retention and Storage

Pure Stream Inc. retains your information for business purposes as long as it is reasonably necessary to provide you with our products and services. Pure Stream Inc. will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time. At any point in time, you can withdraw consent and we will immediately stop processing your data.

Choice: Your Privacy Rights

Pure Stream Inc. gives you choices about the ways we collect, use, and share your personal information. You can choose what contact information will be stored in your account and preferences. However, if you choose not to provide certain details, some of your experiences with us may be affected. If at any point in time you wish to know what data we process about you, you can request to access the information by contacting us at info@purestream.ca.

Contact Point to Update/Delete Personal Information

You have the right to access and limit the use and disclosure of your personal data. If you would like to express your point of view, challenge an explanation of data use, or otherwise obtain further information, contact us at info@purestream.ca. If at any time your personal information changes, notify us and we will update your contact information. Please note, at any time, if you desire to obtain or transfer your information, we will provide you with your personal data in a structured and commonly used electronic format.